China’s Celebs Turn Out to Louis Vuitton’s First-Ever Fashion Show in Hong Kong

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Some of China’s most popular celebrities and K-drama stars gathered at Louis Vuitton’s first ever fashion show in Hong Kong, as the #luxury brand seeks to boost business in the region. #LouisVuitton

Designer #PharrellWilliams unveiled his pre-fall 2024 men’s collection to about 1,200 guests, including Crouching Tiger, Hidden Dragon star Chow Yun-fat and popular Korean actor, and brand ambassador, Song Joong-ki. In a nod to the region’s big-spending younger customers, Generation Z favorites like Chinese boy band Teens In Times and K-pop performer Felix also attended. #chowyunfat #SongJoongki #kpop

The brand transformed the iconic Avenue of Stars harbor-front promenade into a beach in the city, including a sandy runway. Models presented Williams’ vision for the season, which included navel-inspired sets and homages to Hawaiian-style tropical shirts. Guests were serenaded by 50 ukuleles as they took their seats and a swarm of drones lit up the sky as the event neared its end, reflecting the popularity of light shows in the region.

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