SWISH JEANS Fall 1998 Milan

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SWISH JEANS Fall 1998 Milan - Fashion Channel

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Swish Jeans is an Italian jeans manufacturer. It was created at the end of 1994 by Marcello Mastrantuono, who sensed the end of the unisex phase and aimed at very feminine jeans.

His first collection, presented at Milano Collezioni in 1995, proposed a young, sexy, transgressive and ironic woman.

It gained immediate notoriety through a series of strong slogans and advertising campaigns with top models such as Naomi Campbell, Carla Bruni and Claudia Schiffer.

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Category: FASHION

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SWISH JEANS Fall 1998 Milan - Fashion Channel

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