The Biggest Fashion Trend Of 2024 (The Mob Wife)

In today's video I talk about one of the biggest fashion trends to start the year of 2024 - The Mob Wife Aesthetic.

It’s not every day that Francis Ford Coppola deigns to weigh in on a TikTok trend. But he made an exception for the so-called mob wife aesthetic — a louche amalgamation of fur coats, leather and leopard prints that are being presented on the platform as a kind of mafiosa cosplay. In a recent Instagram post, Mr. Coppola, the director of “The Godfather,” compared the style to that of Connie Corleone, a character from the film portrayed by his sister, Talia Shire: “a sultry, delightful Italian princess.” Hundreds of videos on the app show young women with no apparent marital relationship to organized crime trying on their own approximations of the look, which usually involve heavy jewelry and heavier eyeliner.

What is the ‘mob wife aesthetic’?

The most basic version involves throwing a fur coat — real or faux — over an all-black outfit. But according to its proponents, the look is nothing without the attitude to go with it. Careful students of the mob wife oeuvre add red nails and lipstick, a high-volume hairdo and sunglasses big enough to function as a kind of windshield. “It’s expressive, it’s bold, it’s unapologetic,” said Sarah Arcuri, 29, who lives in New Jersey and calls herself the “Mob Wife Aesthetic CEO” on TikTok. She has been dressing that way since high school, she said, inspired by the flashily dressed women in her Italian American family as well as the reality shows “Mob Wives” and “The Real Housewives of New Jersey.” Ms. Arcuri has been posting about the mob wife look since 2022, but interest in the trend did not surge until the beginning of this month. Its fans coalesced around a snippet of audio posted by Kayla Trivieri that has since been used as the soundtrack to more than 2,000 other videos. Speaking of “The Sopranos,” plenty of users on the app believe that the trend was planted by HBO to coincide with its extensive promotion efforts for the 25th anniversary of the show’s debut. In a statement, Jason Mulderig, a spokesman for HBO, called the trend “a testament to ‘The Sopranos’ and its enduring impact on culture” — but did not cop to creating it.

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