The Latest Way Fast Fashion is Tricking Us

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Fast fashion is built on replicating trends and selling more affordabel versions to mass-market consumers. So what happens when the latest fashion trend is underconsumption, timeless clothing, and avoiding trends? Looking at how retailers like Zara, H&M, PrettyLittleThing, Boohoo, ASOS and more are rebranding and changing their latest releases to convince people their clothing is better or more luxurious.

@understitchYT video on ZARA: https://www.youtube.com/watch?app=desktop&v=NyzvWkhcix0
@katierobinson video on ZARA Ski: https://www.youtube.com/watch?v=BzzK0OQnJf8
@FashionRoadman video on PLT Rebrand: https://www.youtube.com/watch?v=e1MhRNPsW7k

*Some of my favourite international stores right now for technical fashion and more*
END clothing: https://endclothing.sjv.io/k0rZen
Haven: https://havenshop.com/collections/new-arrivals?ktk=UGdZc2tBLWY3ZWE0MjgwZGI5
This Thing Of Ours: https://bit.ly/4bJEmIM
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