How Women Dressed with Strength and Style in WWII

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War reshaped everyday fashion. By 1939, women wore structured silhouettes with padded shoulders, cinched waists, and knee-length A-line skirts. From 1941, rationing and the CC41 Utility scheme limited fabric and decoration, making “Make Do and Mend” a patriotic practice. Workwear, Victory roll hairstyles, red lips, and stocking substitutes balanced utility and femininity. Shoes, hats, and accessories became durable and repairable. Across regions, fashion negotiated public need and personal identity. Postwar Dior’s New Look reacted to austerity, but wartime ingenuity left a lasting mark.

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