Metaverse And Fashion: A Digital Revolution

As the fashion industry accelerates its digital transformation, the metaverse promises digital, cultural, business and behavioural revolution.

A video by Dinis Guarda
produced by citiesabc.com and openbusinesscouncil.org.
With the collaboration of Pallavi Singal, Filipe Almeida and Hernaldo Turrillo.

The Metaverse is an immersive simulation of the real world that is powered by cutting edge technologies like Blockchain, AI, Digital Twins, AR, VR, and Machine Learning.

You can learn more about what the metaverse is here https://youtu.be/SafWnZ77bhU

The Metaverse offers a unique opportunity for the fashion industry, especially as an innovator driver for designers, brands and consumers. From new ways to create clothes, new virtual spaces to buy/sell, to creating an engagement between brands and consumers never seen before. All of it under a more democratic, transparent and sustainable metaversive universe.

The Metaverse is a real-time alternate reality holds a promise to bind together all the versions of the virtual worlds where users can:
- socialise with friends and meet with work colleagues.
- travel around the world using VR and AR technologies.
- create and share content.
- and of course, shop for clothes, bags, shoes, and accessories to enhance the appearance of yourself and your digital avatars.

When the metaverse facilitates the alterations in our shopping and manufacturing processes with its unique solutions, it is in a way introducing us to a remarkable cultural shift that is more sustainable. Reduced carbon emissions, better shopping experiences, and many other unimagined options: the metaverse presents multi-dimensional benefits that we haven't even dreamt of yet.

For centuries, fashion has been a language, a social and cultural expression, that has driven humankind towards what is new and what could invigorate our society. It has always defined the way we lived, guarding the forefront of societal changes.

With Metaverse, the industry finds endless possibilities, opening new business opportunities, economic growth and blurring all the boundaries that have been limiting the expansion of the fashion industry.

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Dinis Guarda's 4IR: AI, Blockchain, Fintech, IoT - Reinventing a Nation https://www.4irbook.com/

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